BBA (Bachelor of Business Administration)

The curriculum of BBA is based on New Education Policy (NEP) 2020. The program is crafted for aspiring management professionals seeking a comprehensive understanding of business principles and practices. It aims to equip students with the knowledge, skills, and strategic mindset necessary to excel in the modern business landscape. The curriculum offers a contemporary perspective on key management issues and emphasizes the integration of academic concepts with real-world applications.

A hallmark of the program is its emphasis on experiential learning. Students engage in a wide range of practical activities including classroom sessions, audio-visual presentations, case studies, seminars, summer internships, and industrial visits, enabling data-based decision making by applying quantitative tools in strategic management and artificial intelligence. This immersive approach ensures that graduates are not only academically proficient but also industry-ready, with the technical and managerial acumen required to thrive in today’s competitive environment.

Job Prospects and opportunities
After completing BBA Program, a wide range of career opportunities across industries such as finance, marketing, consulting, operations, human resources, and IT. Graduates can pursue roles like marketing executive, financial analyst, HR manager, operations head, business consultant, or IT project manager, depending on their specialization. The degree is highly valued in sectors such as banking, FMCG, consumer durables, e-commerce, real estate, manufacturing, hospitality and IT consulting. With the growing demand for leadership and strategic thinking, BBA holders often secure managerial or executive positions. Additionally, emerging fields like data analytics, digital marketing, sustainability, and healthcare management offer new avenues for BBA professionals. Entrepreneurship is another strong path, with many choosing to start their own ventures.